Real Estate
Sales reports are as valuable in the real estate industry as they are in any other. Both the company and the broker (agent) would greatly benefit by receiving information from the field regarding the impact of a sales campaign, competitive activity, sales and market trends, etc. The relationship between the real estate company and the agent is unique. Agents consider that they are self employed yet they do have a relationship and a responsibility to the company. It is challenging for the company to demand that agents submit sales reports.
Let's begin by looking at a sales report sent by sales agent, Mary Jones to see how a simple sales report can benefit not only the company but also the sales person. This report took Mary less than a minute to enter into her I-Phone via the FrontRow Sales app:
- Mary had an appointment with home owner Adam Scott at 3 pm on June 27/12. (This lead was assigned to Mary while on office duty.)
- It was Mary's first contact with the owner who is looking to sell his home and asked Mary to evaluate the property.
- Mr. Scott has requested evaluations from 2 other real estate companies.
- Mr. Scott will have the property ready to put on the market in 2 weeks.
- Mary set a follow up appointment in 4 days time to present her evaluation.
- In the notes section of the sales report, Mary wrote the address of the property, 4 bdrm, 3 bath, 2700 sq. ft., corner lot., good condition although a little dated.
The real estate office that Mary works for has a strong presence in the community and spends a lot of money advertising in the city and across the country. In order to evaluate the success of their advertising campaigns, the office needs feedback. This particular company assigns office leads to those reps who provide feedback via a sales report. Included in the report is a 'Request for Evaluation' which is forwarded to an office support person who will immediately start pulling information together which Mary can then use in completing her evaluation. (Task Emails)
Mary will also be eligable to receive more office leads. These benefits encourage Mary and others to participate in the sales reporting system. The reporting system also populates data bases, dashboards and calendars to help keep Mary organized and productive. This is all achieved from a report that Mary completed in fewer than 60 seconds.
The FrontRow sales reporting system offers many benefits to this real estate office besides the opportunity to evaluate advertising campaigns and track sales leads. It provides information on competition, the effectiveness of the rep (identifying strengths and weaknesses providing valuable information on how to help each rep improve their success rate), close ratios for the entire office and for individual reps, local market trends, etc. The FrontRow reporting system is uniquely suited to this industry. It is not intrusive for the sales agent and yet provides a wealth of information for both company and agent.
