Companies spend millions of dollars each year creating new clients and prospects. Often when a prospect is created, marketing hands those leads off to the sales team for development, expecting it to produce a revenue creating client. Unfortunately, most companies don't know what happens to a prospect after it is created and handed off to the sales team. At FrontRow we have created a unique prospect auditing feedback system, giving your company complete insights, analytics and feedback for every prospect.
The company now has incredible insight into their marketing initiatives. Reports can be created identifying:time to initial contact by rep, benchmarking information identifying the number of contacts required to take a prospect to a client, benchmarking information with regard to elapsed time and effort required to take a prospect to a client, and company feedback identifying the best marketing initiatives.
The FrontRow prospecting system is a closed-loop system providing never before seen insight into your marketing projects. Using the FrontRow prospecting tool will help your company identify and create key marketing strategies. This information will enable you to calculate the ROI from every marketing initative.