During the Front Row set up we populate our database from a client's existing customer base. As part of this load we capture the address of every customer. This address allows us to geo-locate every customer on a map. For the sales reps as per screen shot 1 we can populate every client on a map. This gives incredible value when route planning, visiting new accounts, taking over new territory or prospecting an existing territory. Sales reps can also map an individual account.
Our ability to geo-locate every account allows us to create a map identifying a sales reps route for the day. As you can see by the map below this sales rep has made 5 calls and you can track his route and sales call times during his day.