Companies need their sales teams to be working at full capacity but research suggests that they work at less than 60%. Our own research at FrontRow has revealed an even bleaker scenario that 75% of sales reps work less than a six hour day and 60% less than five. For most companies sales are not only the most expensive component of the entire budget but management has no information regarding the effectiveness or capacity of their sales team. This combination of increased quantity and improved quality will have a dramatic impact on your company's revenue. For example, let's agree that by using FrontRow your sales reps make one extra call per day the result: 220 more sales calls per year for each rep with an improvement in quality of each call.The average sale value goes up and the close ratio improves. Let's agree the average sale was $500 which increases to $700 as a result of training and the average close ratio improves from 1 in 7 to 1 in 6. You get the picture: more commission for the rep and more revenue for the company, and an ROI of one week or less.
Improved Corporate Strategy:
Company's need their sales reps to do sales reports every day. Research has suggested that CRM compliance levels have dropped to under 40%. These CRM systems are too difficult to learn, and too difficult to use, and do not engage the sales rep. How can you expect to make good judgment calls for your company when the most important resource, the sales rep, is not participating? At FrontRow, we guarantee compliance levels at over 95%. What a huge benefit your company will receive when all or almost allsales reps are submitting reports and these reports are consistent from rep to rep (sales process activity card). Expect better customer feedback, insightful product enhancements suggestions, improved sales strategies and customer driven product development. Over the long haul, the sale reps and the company will make more money.
Enhance Marketing Efforts:
Companies spent a lot of money on marketing, branding and lead generation without a lot of insight into results gained. At FrontRow we can transform these efforts into sales by not only tracking those leads from creation to completion but also provide feedback as to the success of the different marketing initiatives. The result is a more focused marketing effort with more quality leads for the sales reps leading to increased revenue for both the sales reps and the company.(More)
Most companies could use improvement when it comes to communication and this is especially true between the management team and the sales force. At FrontRow we pride ourselves in our ability to improve your company's communication.