Companies that use agents understand that they bring huge benefits but come with great inadequacies. These agents can be a fast, easy and cost effective way to market products. On the downside, there can be a disconnect between the manufacturer and the customer. Getting feedback from the customer with regards to product issues, developmental needs, features, pricing and competitive activity is a challenge as this information needs to be gleaned from the agent.
Agents typically do not feel bound to provide sales reports. Manufacturers that use FrontRow Solutions recognized that they needed a fast and easy reporting system to accomplish this goal. A system that included productivity and organizational tools to benefit the agent would encourage engagement. Many of our manufacturing clients using agents have made the use of the FrontRow sales reporting tool mandatory as part of their agency agreement. These agents have found FrontRow to be of personal benefit.
In addition, we have several contract sales forces using the FrontRow system as a differentiating feature when selling their services to a prospective client. Imagine an agent who is looking to represent your product, saying: "We are so confident in our ability, we will give you an executive log in to our reporting system, FrontRow Solutions. It will provide you with sales rep activity on your products in real time."